Brands Magazine

The SS14 floral print trend


Aimee from Clones N Clowns blog

Aimee lives in London and  shares her DIY tips, her fashion inspiration, her experiences in the kitchen and her adventures in the capital city on her blog  Clones N Clowns.

It seems the annual rendez-vous is just around the corner my friends, flowers are officially BACK! Although floral fabrics seem to pop up year after year, note the shift from 2013’s pastel petals to bold blooms. Exotic prints are one of the core trends for the upcoming season, including bright blossom and fruit. I have already bagged my first pair of bloomers (no pun intended!) and have a cute crop top or two on my current wishlist too. I reckon the way to wear bright flower prints is to pair them with neutrals and a beachy style. Laid back flats, sunnies, messy hair and a huge smile…

twenga floral

Light-weight fabrics are nice and floaty but avoid cheap fabrics that might remind you of your dad’s shirts from the 90’s. Primary colours are great when it comes to bold prints, but pink is favourite for 2014 too. Bermuda shorts are a thing this year, so congrats if you manage to combine a floral print with this cut – you’ll make the 2014 style podium in no time. I think I am officially on a quest to find the perfect floral silk scarf for this summer, the soft satin touch in a flirty print is my idea of accessory heaven.

Floral prints

If you’re not into full-on prints, try wearing a silk flower in your hair or tying a pretty floral square to your handbag. Remember, the tiny details make all the difference. I can’t wait for flower crowns to take over the world again, festival style in a nutshell and so easy to make at home. Finally, if you want to keep you summer style on but avoid the evening chill, why not cross two current trends: floral prints on a sweater? Floral prints can be busy and psychedelic or soft and poetic, there’s something out there for everyone. How will you be wearing your flowers?

Here is a picture of me sporting my flower-print bloomers from Asos on a beach in Martinique – summer before summer!

Aimee floral

Want to see more? Aimee’s ‘floral prints‘ list on Showcase should give you some inspiration!

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