Advertising - Media & Communication Industries - Compare new and used book prices

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Values, Lifestyles and Psychographics (Advertising...

Author:Psychology Press. Editor:Psychology Press.

From £18.30

Brand Meaning Values, Lifestyles, and Psychographics Edited by Lynn R. Kahle , Larry Chiagouris Price: £75.00 Add to Cart ISBN: 978-0-8058-1496-5 Binding: Hardback Published...

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The Advertising Handbook (Media Practice)

Author:Helen Powell. Editor:Routledge.

From £16.25

Brands The Advertising Handbook By Helen Powell , Jonathan Hardy , Sarah Hawkin , Iain MacRury Price: £22.99 Add to Cart ISBN: 978-0-415-42311-3 Binding: Paperback (also...

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Persuasion in Advertising

Author:John O'Shaugnessy. Editor:Routledge.

From £22.70

loadWidget('FC4VRggnEqiuGs1MUXBgUA==', '') Persuasion in Advertising By John O'Shaugnessy , Nicholas O'Shaugnessy Price: $58.95 Add to Cart ISBN: 978-0-415-32224-9 Binding:...

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New Fashion Figure Templates

Author:Patrick John Ireland. Editor:Batsford Ltd.

From £9.19

Suitable for any fashion student or designer who wants to create stunning fashion illustrations quickly but lacks either the time or the confidence to draw their own, this book...

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Branding Cities: by Stephanie Hemelryk Donald,...

Author:Routledge. Editor:Routledge.

From £53.21

Cosmopolitanism, Parochialism, and Social Change loadWidget('3hT27566dgRawRGguifcKg==', '') Branding Cities Cosmopolitanism, Parochialism, and Social Change Edited by Stephanie...

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This Side of Paradise

Author:F. Scott Fitzgerald. Editor:Oxford University Press.

From £4.54

This Side of Paradise tells the story of Amory Blaine as he grows from pampered childhood to young adulthood, and learns to know himself better. F. Scott Fitzgerald's first...

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The Interplay of Truth and Deception: by Mark L....

Author:McGlone Matthew. Editor:Routledge.

From £15

Presents a conceptualization of the phenomena of lying and deception, manifested in some well-known constructions like spin, hype, doublespeak, equivocation, and contextomy...

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Buyology: How Everything We Believe About Why We...

Author:Martin Lindstrom. Editor:Random House Business Books.

From £5.44

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's...

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Advertising and Consumer Culture Reader

Author:Routledge. Editor:Routledge.

From £21

Internationalizing Media Studies loadWidget('y6gfVfG8OzD7cXAM5JMjWg==', '') The Advertising and Consumer Culture Reader Edited by Joseph Turow , Matthew P. McAllister Price:...

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Imaging in Advertising: Verbal and Visual Codes of...

Author:Fern L. Johnson. Editor:Routledge.

From £13.41

Verbal and Visual Codes of Commerce Imaging in Advertising Verbal and Visual Codes of Commerce By Fern L. Johnson Price: $29.95 Add to Cart ISBN: 978-0-415-97882-8 Binding:...

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Advertising (Routledge Introductions to Media and...

Author:Iain MacRury. Editor:Routledge.

From £11.93

Advertising By Iain MacRury Price: $30.95 Add to Cart ISBN: 978-0-415-25126-6 Binding: Paperback (also available in Hardback ) Published by: Routledge Publication Date: 19th...

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Advertising and New Media

Author:Christina Spurgeon. Editor:Routledge.

From £11.75

loadWidget('TGrxevNn5Jw8Yoktb9UV2Q==', '') Advertising and New Media By Christina Spurgeon Price: $30.95 Add to Cart ISBN: 978-0-415-43035-7 Binding: Paperback (also available...

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Readings in Advertising, Society, and Consumer Culture

Author:M.E. Sharpe. Editor:M.E. Sharpe.

From £28.48

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned...

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As Heard On Tv: Popular Music In Advertising

Author:Bethany Klein. Editor:Ashgate Publishing Group.

From £36.58

Introduction 11 As Heard on TV: The Marriage of Popular Music and Advertising 92 Selling Revolution: The Role of Authorship in Music Licensing 233 Commercial Art: Advertising...

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The Brains Behind Great Ad Campaigns

Author:Margo Berman. Editor:Rowman & Littlefield Publishers.

From £18.94

Pages: 224, Paperback, Rowman & Littlefield Publishers

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The Social and Applied Psychology of Music

Author:Adrian North. Editor:OUP Oxford.

From £22.41

Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so many areas of our lives - from birth, through childhood, to old age. The Social...

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Advertising, Subjectivity and the Nineteenth

Author:Sara Thornton. Editor:Palgrave Macmillan.

From £42.42

The language of the walls is a central concept in this inquiry into advertising's influence on production and consumption of fiction from 1830-70. New systems of advertising...

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Buy This Book: Studies in Advertising and...

Author:Andrew Blake. Editor:Routledge.

From £9.84

Studies in Advertising and Consumption Buy This Book Studies in Advertising and Consumption By Andrew Blake , Iain MacRury , Mica Nava , Barry Richards Price: $43.95 Add to...

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Public Relations Effects and Strategy

Author:W. Timothy Coombs. Editor:WileyBlackwell.

From £25.64

Gives treatment of how activists have used Public Relations (PR) including a consideration of how activists have been important to the historical develop of PR. This title...

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Press and Politics in the Weimar Republic

Author:Bernhard Fulda. Editor:OUP Oxford.

From £38.50

Press and Politics offers a new interpretation of the fate of Germany's first democracy and the advent of Hitler's Third Reich. It is the first study to explore the role of the...

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